What the brand should communicate
• Premium without excess
• Clinical, but still human
• Customized, not rushed
• Korean-inspired, not trend-dependent
LIV Skin Lab is a Korean-inspired skincare studio founded by Livia Duarte Pedrosa Sullentrop, a Brazilian Licensed Esthetician and Certified Medical Assistant based in California.
The studio specializes in advanced, results-driven treatments designed to improve skin health, restore hydration, support acne-prone skin and enhance overall skin quality through fully customized protocols.
Inspired by Korean skincare innovation, LIV Skin Lab takes a refined clinical approach centered on long-term skin health rather than temporary fixes. Each treatment is designed to deliver visible, natural-looking and lasting results.
With a background that bridges aesthetics and clinical practice, Livia combines medical knowledge with modern techniques to provide a more precise and elevated standard of care.
The brand direction is intentionally soft, editorial and premium — but the foundation is technical. The studio is meant to feel calm, trustworthy and focused on skin improvement that makes sense for the client’s real condition.
That balance between warmth and precision is what separates the studio from a generic beauty business or a cold clinical environment.
• Premium without excess
• Clinical, but still human
• Customized, not rushed
• Korean-inspired, not trend-dependent